Blog

What is a unique selling proposition?

A unique selling proposition will make your product stand out on a market. It will also help your marketing strategy shine. What is it, exactly?

I turned down a project for the European Commission

Unfortunately, I had to turn down a project worth around 100.000 Euros per year. I'm still open to other possibilities, though.

My article as the cover topic in the prestigious management magazine “PMI Zone”

My article about servant leadership is on the cover of the prestigious management magazine. I write about leader's role in a modern organization.

Your online store or Amazon? How retail companies can compete with technological giants

Your own online store or Amazon? What are the pros and cons in both cases? Read the article and learn how can you increase sales and compete with Amazon.

How to build a brand?

What are the things you should remember about when introducing a new brand to the market? Check if you know and remember about all the factors.

What is the meaning of colors in marketing?

Which colors are good for your brand and products? What are the things worth to remember?

Salary in job advertisements – should you have it or not?

Should you post salary in a job advertisement? What are benefits and cons of such solutions? Now them all and decide.

Social selling – how to sell on LinkedIn?

How to sell on LinkedIn? By sharing knowledge, building a brand and being patient. Read the article for practical tips!

Consumer empathy – customer relationship management

Consumer empathy is a tool but also an element of a strategy. Most of all - it's a character trait of every modern brand. All for consumer's sake.

Code & Pepper, my client and strategic partner with Forbes Diamond Award!

Code & Pepper got awarded with Forbes Diamond – an award for the fastest-growing companies in Poland. In a respected category, the company has got the 1st place locally, and 3rd in the country.

How to introduce a new product to the market in 5 steps?

You have an idea for a product and want to sell the item? Or maybe you feel it’s time to enhance to offer of your company? No matter the situation and your internal motivations, the process of new product introduction is always similar and it’s not easy. What is worth remembering? How to guarantee yourself […]

[Case study] What Spanish thieves told us about brands?

The "Money Heist" TV series by Netflix is a global phenomenon. It's a guilty pleasure that generates conclusions for fans and brands alike. Learn why it's so good to watch and what can you change in your company to sell more.