I create marketing strategies and write stories
to increase your company’s sales.

I believe in a holistic approach to sales, marketing,
public relations, human resources,
and employer branding.

How can I help you?

Learn more

20 years of experience – the offer for B2B and B2C

I know what’s important,
what works and why

The tech gen, analytical + creative mind

I’m not a typical marketing specialist

Wholesale instead of the hourly fee

I look after your project, not my clock

Support after the finished project

Additional consulting on demand,
within budget

There are many companies offering marketing services for firms, but none of them have my approach. Effective marketing consulting should focus on the overall image of the organization, coupled with measurable results. As a marketing consultant, I focus on you and the needs of your customers.

The new generation of marketing services for companies

An era of 360 marketing agencies is over. Today the specialization is what matters the most, not the integration of every possible service under one roof. Clients want a swift approach, a quick realization of their commissions, and transparent accounting while realizing the project. They don’t want to pay for overgrown marketing structures. Brands expect to work with multidisciplinary specialists with deep knowledge, skills, and market awareness. They expect that marketing strategy will simply work and pay off. They count on a specialist to be aware of new and emerging technologies. He should be able to work with them as well.

Clients need innovations. They can be generated and implemented only through out-of-the-box thinking. A specialist should also deeply know the business realities and marketing conditions of their clients. As a marketing consultant, I work through an individual approach.

Strategy, realizations and marketing consulting on new level

I work alone but I’m a part of an ecosystem. Branding is my domain but when it’s necessary, I cooperate with SEO specialists. I also work with talented product designers and graphic artists, working for well-known brands. If your project will demand it, I can also recommend good software developers. Marketing services for organizations can be agile and complex at the same time. As a marketing consultant, I work exactly in that manner.

My model is about combining branding, marketing strategy, content, and a few other services. If you need, I can offer added value. Everything depends on your requirements. I work for B2B and B2C clients, I also offer video games marketing services.

A marketing consultant should build, not only create

It’s like in a hotel – the most valuable person for a guest is the concierge – he will listen to needs and help with everything. I’m similar – I’m interdisciplinary. I have worked in a number of companies (both Polish and foreign) and know what are the most common challenges. Also, how companies approach them and why it’s often best to approach them differently.

Marketing services for organizations is about close cooperation with leaders – the company’s owner, team leader, project leaders. I have also worked with C-levels and answered to them. I link marketing knowledge with the knowledge of teamwork and how groups of people operate on a daily basis. I support business scaling, marketing, and content with the awareness of group dynamics. Everything in Agile and similar methodologies.

Long-term strategy = higher effectiveness + lower costs

As a marketing consultant, I offer more than standard marketing. Market, and by extension, clients’ needs and marketing, often changes. Strategies also change and with them goes higher paychecks for agencies offering marketing services for organizations. What I’m proposing is a stable and long-term foundation for your company, based on your core values. When we adopt this perspective, the next marketing strategies for new products will be cheaper. They will refer to values, the company’s traditions, and its products. There will be no need to create them all over again, every single time.

Consistent branding translates into lower costs but the main reason for doing it is higher brand awareness. Thanks to that, you can easier reach the customer and sell more. That’s why I base my work on Customer-Centric Selling and Design Thinking. They are great tools for increasing sales but also help with the optimization of business processes. Effective marketing consulting is based on measurable results!

Associates

Tomasz Banach

Art Director with 15 years of professional experience in graphic design. He works for the biggest Polish and global brands. Main areas of expertise: visual brand identification, key visuals, and illustrations. He actively explores and designs in the fields of brand heroes, digital painting, and lettering.

As an Art Director, graphic designer, or illustrator, he worked for brands like HBO, Samsung, Sony, Polkomtel, Leroy Merlin, EY, LPP, Pfizer. He also worked on campaigns for Black Energy Drink, Frugo, Winiary, Kinder, and others. He creates ATL and BTL campaigns.

Tomek also workes with board games and card games designers. He makes illustrations, iconographies, and logos.

He is mostly fascinated by holistic and consistent communication, out-of-the-box approach, variety of means of expression, and diversified projects.

Code & Pepper

Code & Pepper is a software development company. The team specializes in FinTech and LawTech, although they can make virtually any digital product. C&P also offers user experience (UX) and user interface (UI) design and implementation services.
Last but not least – they can help you in digital transformation.

The company has a vibrant culture, seasoned software developers, quality assurance specialists, and a transparency policy.
It also has Forbes Diamond Award 2021.

Delante

Delante is a performance marketing agency, specialized in SEO and SEM. Based in Poland, the agency works with clients from over 20 countries around the world, helping website owners to grow organic traffic and increase conversion rates. One of Delante’s core values is the transparency of processes and smooth, ongoing communication with clients that translates into great results of cooperation and positive reviews.

During the last 6 years on the market, Delante supported the SEO processes of companies such as Dr. Irena Eris, Notino, Ceneo, Best Western, Woblink, MUGGA, LuxCamp, Paul Rich, Youniq, Fellowes, and much more.

Delante is often being globally recognized for the SEO processes conducted for their clients (i.a. Global Search Awards, International Performance Marketing Awards). In 2020, the agency was ranked 19th among the 50 fastest-growing tech companies in Central Europe, being the only SEO company on the list

Clients have the final say

Jarek was pivotal in creating marketing strategy for our company. He helped us make it and develop marketing and communication strategy. He also created a content marketing strategy, as well as dozens of content pieces and articles.

Jarek was invaluable in the process of scaling the brand. He was a driving factor behind multiple actions and ideas. This guy has a perfect skillset for it!

Adam Pogorzelski, Co-founder at Code & Pepper

Jarek is a specialist with knowledge, passion, and dedication to delivery. Thanks to him I was able to transform my team.
Jarek has done his work in 8 months – a similar workload usually takes us 14 months. Jarek armed Product Managers with the mindset and content necessary to sell products and promote our brand. He’s a pleasure to work with!

Steve Brown, Director of Executive Communications, Cadence

We have ordered from Jarek 72 articles and gave him a short deadline. The entire order was ready way ahead of schedule and was unique and practical for our clients. Jarek has a unique view of a company, it’s very integrated. His content is not only a great marketing communication vehicle but also a very important branding, and user’s education element.

Michał Wojciechowski, CEO, iPresso

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Recent articles:

January 28 2021

Code & Pepper, my client and strategic partner with Forbes Diamond Award!

Code & Pepper got awarded with Forbes Diamond - an award for the fastest-growing companies in Poland. In a respected category, the company has got the 1st place locally, and 3rd in the country. Code & Pepper is a company…

March 1 2021

Social selling – how to sell on LinkedIn?

How to sell on LinkedIn? By sharing knowledge, building a brand and being patient. Read the article for practical tips!

February 17 2021

Consumer empathy – customer relationship management

Consumer empathy is a tool but also an element of a strategy. Most of all - it's a character trait of every modern brand. All for consumer's sake.

I create marketing strategies and write stories to increase your company’s sales.

I believe in a holistic approach to sales, marketing, public relations, human resources, and employer branding.

Digital marketing services and consulting for companies. Why me?