Kategoria wpisów: Branding

Storytelling – what is it and how to get started?

Platon once said that a man with a story is a man ruling the society. How can you imprint your story in customers' minds?

What is a unique selling proposition?

A unique selling proposition will make your product stand out on a market. It will also help your marketing strategy shine. What is it, exactly?

How to build a brand?

What are the things you should remember about when introducing a new brand to the market? Check if you know and remember about all the factors.