17 February 2021

My article in the February edition of “SME Magazine”

How can you present options to the customer? How to display price, different kinds of products, whole segments? How to do this on the website, how in retail? Is there a difference? These challenges are addressed in my newest article about directing consumer choices. The article itself is on page 38, here’s the cover: Read […]
10 January 2021

My article in the January edition of “SME Magazine”

How to price your products? Do you know that a coma or a number of syllables count? Read more to know how to price your work! You can download the free issue here. The cover: Enjoy the read!
1 December 2020

My article in December edition of “PMI Zone”

Would you hire a lazy person, a deadbeat? Or maybe a rebel? What about a person with the devil’s advocate mentality? No? Too risky, too controversial, too annoying? I bring personal experience, psychology, and business studies that show there’s actually a method to this madness. And it’s greatly documented in both research and experience. The […]
1 December 2020

My article in December edition of “SME Magazine”

After this harsh year, all entrepreneurs could catch a breather. This comes in a form of interesting trends. The 2021 can act as a breakthrough for many businesses, if they adjust to market changes. My article is about these trends. The new issue is here. My article is on pages 70-72 (Polish only). The cover […]
10 October 2020

My article in October edition of Firmer magazine

Digital transformation is currently one of the biggest challenges companies must face in order to thrive on the market. The most important factor in digital transformation is however not the hardware or software, but a human being. The client and employee alike. Why is that and what practical tips can you have from that statement? […]
1 October 2020

My article in October edition of “SME Magazine”

How to design products? With users in mind! Good marketing won’t help you if the product is not thoughtful.  How to do that? Few words on the topic in my article about human-centered design (pages 34-36). The newest edition is here. Here’s the cover: Enjoy the read!