Media

My article in September edition of “SME Magazine”

What holistic branding really is and why it’s so important for every company, no matter the size? Read more in September edition of the Polish digital magazine „Gazeta Małych i Średnich Przedsiębiorstw. My article is on pages 34-36. The cover for September, with my article, looks like this:  

My article in August edition of “SME Magazine”

Is innovation possible even now, when COVID-19 is literally everywhere? Absolutely, you just have to find a way to do it.R Read all about it in the Polish digital magazine „Gazeta Małych i Średnich Przedsiębiorstw. My article is on pages 54-56. The cover for August, with my article, looks like this:  

My article in July edition of Firmer magazine

“Consumer empathy should extend to all aspects of the business and make an important, but not the only one, part of customer experience”. It’s a quote from my text for Firmer – Polish online business magazine. In it, I answer the questions of what is consumer empathy and why it’s so important. Especially in the […]

My article in July edition of “SME Magazine”

How to create a company culture when everyone is working remotely? What is Christopher Avery’s The Responsibility Process and how does it translate into the daily operations of any firm? Answers to these questions are present in the Polish digital magazine „Gazeta Małych i Średnich Przedsiębiorstw. My article is on pages 50-52. The cover for […]

My article in June edition of “PMI Zone”

You can run projects in many different ways but there’s only one that brings them together and add context. It’s the company’s culture. It’s a foundation for every single operation in your company and boosts revenue. What are the reasons for it? Check the new edition of the prestigious magazine for Project Managers, the “PMI […]

My article in June edition of “SME Magazine”

Brand’s communication during the coronavirus crisis is not an easy topic to handle. Clients are under lockdown and changing their shopping habits. More important for them is security and health. Brands are using more natural and emotional language but is it enough How should the communication look like, when the limitations are slowly but strictly […]

My article in May edition of “SME Magazine”

The crisis showed the short-sightedness of many entrepreneurs. On the other hand, rewarded those who managed to plan ahead, with a clear and long-term strategy in mind. Those who can leverage the current coronavirus crisis to introduce changes into the organization, benefit. Today, companies need: Leadership Optimization of processes and scaling Digital transformation A combination […]