My article in June edition of “SME Magazine”
June 12 2020
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Brand’s communication during the coronavirus crisis is not an easy topic to handle. Clients are under lockdown and changing their shopping habits. More important for them is security and health. Brands are using more natural and emotional language but is it enough How should the communication look like, when the limitations are slowly but strictly lifted off
Answers to these questions are present in the Polish digital magazine “Gazeta Małych i Średnich Przedsiębiorstw“. My article is on pages 40-42. The cover for June, with my article, looks like that:
Enjoy the read!