My article in the March edition of the “PMI Zone”
March 16 2023

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Practically all modern companies are addicted to data. Some of them even think, that dropping marketing and sales strategy in favor of data mining and drawing conclusions based on them is a good idea. Is it true, or is it just a myth?
Here’s my article that can shine some light on the matter. You can find it on pages 48-49, here. Have a great read!
This is a cover:

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