My article in the August edition of “SME Magazine”

August 3 2021

This time around I write about touchpoints. These are places and situations that give your client an opportunity to be exposed to your brand. How to use them? Can you plan the interaction ahead? How to present the company to the client?

Answers to these questions in the article on pages 36-38 (Polish only). You can download it here. Here’s the cover:

Enjoy the read!